Pricing & planning · 5 min
Rate moves and refinance waves: how to prepare your LO website
Refinance marketing for loan officers: what a decade of Freddie Mac PMMS data shows, and how to prepare your site for the next refi wave.
Ines Calloway ·
The mortgage marketing blog
Guides for loan officers who want the full picture.
Long-form, sourced guides on mortgage websites, compliance, search and AI. Every statistic has a source and a date; every guide ends with real FAQs.
SEO, AEO & GEO · 5 min
Schema markup for mortgage websites: a practical guide
Schema markup for loan officer websites: which JSON-LD types to use, a working example, how entities connect, and mistakes to avoid.
Marcus Okafor ·
Design & conversion · 5 min
Template vs custom mortgage website: which should a loan officer choose?
Template vs custom mortgage website: cost, time to launch, flexibility, risk and SEO compared, with published price ranges.
Ines Calloway ·
Design & conversion · 6 min
Why mortgage website speed matters (and how to measure it)
Mortgage website speed: what slow pages cost, Core Web Vitals thresholds, how to test with PageSpeed Insights, and what makes sites fast.
Marcus Okafor ·
SEO, AEO & GEO · 5 min
Mortgage SEO, AEO and GEO: getting found in Google and AI answers
Mortgage SEO, AEO and GEO explained for loan officers: how to rank in Google, become the extracted answer, and get cited by AI assistants, step by step.
Marcus Okafor ·
AI receptionists & chat · 5 min
AI chat for Instagram, Facebook, TikTok and SMS: a loan officer's playbook
AI replies to Instagram DMs, Messenger, TikTok, SMS and website chat for loan officers: set-up, consent rules and sample flows.
Dana Whitfield ·
AI receptionists & chat · 6 min
AI receptionists for loan officers: what they can and can't do
An honest guide to AI receptionists for loan officers: what they answer, what they must never say, consent rules, costs and hand-offs.
Dana Whitfield ·
Compliance · 6 min
What every mortgage website must show: a compliance checklist
A mortgage website compliance checklist: NMLS ID display, Equal Housing Opportunity, licensing lines, trigger terms, privacy and accessibility.
Ines Calloway ·
Pricing & planning · 6 min
How much does a loan officer website cost in 2026?
Loan officer website cost in 2026: DIY builders, mortgage platforms, CRM bundles, freelancers, agencies and done-for-you shops, with sourced prices.
Ines Calloway ·
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