Included in every plan
Loan program pages, written for your borrowers.
Borrowers search by program: "FHA loan requirements", "VA loan no down payment", "DSCR loan". Each program page answers those questions first, then invites the conversation.
Definition
What is a loan program page?
A loan program page explains one mortgage type (for example FHA or VA): who it is for, typical requirements, pros, trade-offs and the steps to apply. It is usually the most searched and most read page on a loan officer site.
Answer-first structure
A direct 40–60 word answer under every heading, the format search snippets and AI answers lift.
Honest trade-offs
Each page lists the costs and limits too: mortgage insurance, funding fees, prepayment penalties.
Hedged, not invented
We say "typical guidelines; your LO confirms", never promise terms or approvals.
Linked to the right tool
FHA links to the payment calculator, refinance to break-even, DSCR to the DSCR tool.
The program pages on the shelf
Conventional
Most common loan type; down payments from 3% on some programs.
FHA
Flexible credit, low down payment, mortgage insurance applies.
VA
For eligible veterans and service members; no monthly MI.
USDA
For eligible rural and suburban areas and incomes.
Jumbo
Above the yearly conforming limit; stronger credit and reserves.
DSCR
Investor loans qualified on rental cash flow.
HELOC
A revolving line of credit secured by home equity.
Reverse (HECM)
For homeowners 62+; FHA-insured; counselling required.
See a full FHA page in the Tidewater sample · a DSCR page in Ledger · a reverse mortgage page in Hearth
Set-up
How loan program pages get set up
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01
Choose programs
Pick the programs you actually offer.
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02
We write
Market-aware drafts in your voice.
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03
Compliance review
Your compliance team edits in the preview.
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04
Publish + schema
Live with FAQPage and Service schema.
What you get
- Conventional, FHA, VA, USDA, jumbo, DSCR, HELOC and reverse available
- Page-specific FAQs on each
- Internal links to calculators and application
- Updated when program rules change materially
What it does not do
- We do not publish rates or specific terms
- State-specific program rules need your input
- Final wording is approved by your compliance team
Which plans include loan program pages?
MWS-SHELF
Shelf · $89/mo
Included
MWS-SHOWROOM
Showroom · $169/mo
Included
MWS-FLAGSHIP
Flagship · $289/mo
Included
Full details on the pricing page.
Works well with
Mortgage calculators
Five working mortgage calculators for your website: payment, affordability, refinance break-even, DTI and DSCR…
Lead funnels
Mortgage lead funnels built into your site: one landing page and short quiz per loan program, instant follow-u…
Compliance block
Mortgage website compliance explained: NMLS ID display, Equal Housing Opportunity, state licence lines, trigge…
Help desk
Loan program pages: questions and answers
01Which loan program pages can I have?
Conventional, FHA, VA, USDA, jumbo, DSCR, HELOC and reverse mortgage pages are written and ready. Most loan officers choose six to eight, matched to the programs they actually offer.
02Who writes the program pages?
Our writers draft them for your market and audience. You and your compliance team review and request changes before launch.
03Will my FHA page be the same as another LO's?
The facts are the same because the program is the same, but the copy is rewritten for each client's market, voice and audience, and we add your local context.
04Do program pages include rates?
No. Advertising a rate or payment can trigger additional disclosures under Regulation Z, so program pages explain how the program works instead.
05How do program pages bring in leads?
They answer the exact questions borrowers search, then offer the next step: a calculator, a short quiz funnel or the application.
06Can I add a program later?
Yes. New program pages can be added within your monthly revision rounds or as an add-on funnel.
07Are program pages updated when rules change?
When a program changes materially (for example a new loan limit), we update the affected text for active clients.
08What schema do program pages use?
Service, FAQPage and BreadcrumbList, connected to your Organization and loan officer Person entities.
Loan program pages, done for you.
Pick a design and plan; loan program pages come set up and branded on launch day.
