Showroom and Flagship include monthly posts
Mortgage blog content, written for your market.
Fresh, useful articles keep your site visible and give you something worth sharing with borrowers and realtor partners. We research, write and publish them, with sources and dates on every statistic.
Definition
What is a seo content?
SEO content is writing designed to answer the questions people search for, structured so search engines and AI assistants can understand and quote it. For loan officers that means local, program-specific, answer-first articles with sources.
Researched topics
Questions your borrowers actually search, not generic filler.
Sourced numbers
Every statistic names its source and date: Freddie Mac, MBA, NAR, CFPB.
Built for answers
Answer-first sections, FAQs and schema in every post.
Share-ready
Each post comes with a short social caption and an email blurb.
The kind of article we write
Rate moves and refinance waves: how to prepare your LO website
Refinance marketing for loan officers: what a decade of Freddie Mac PMMS data shows, and how to prepare your site for the next refi wave.
Schema markup for mortgage websites: a practical guide
Schema markup for loan officer websites: which JSON-LD types to use, a working example, how entities connect, and mistakes to avoid.
Template vs custom mortgage website: which should a loan officer choose?
Template vs custom mortgage website: cost, time to launch, flexibility, risk and SEO compared, with published price ranges.
Set-up
How blog & seo content get set up
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01
Topic plan
A quarterly list you approve.
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02
Write
Drafted, sourced and fact-checked.
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03
Review
You or compliance approve.
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04
Publish
With schema, links and a share kit.
What you get
- Two posts a month on Showroom, four on Flagship
- Content pack add-on for more
- Local and program-specific topics
- Images and charts where useful
What it does not do
- No rate predictions or guarantees in content
- Compliance approval is your company's step
- Rankings depend on competition and time
Which plans include blog & seo content?
MWS-SHELF
Shelf · $89/mo
Add-on $139/mo
MWS-SHOWROOM
Showroom · $169/mo
2 posts/mo
MWS-FLAGSHIP
Flagship · $289/mo
4 posts/mo
Full details on the pricing page.
Works well with
Reviews engine
A loan officer reviews engine: request reviews after closing, send happy borrowers to your profiles and showca…
Lead funnels
Mortgage lead funnels built into your site: one landing page and short quiz per loan program, instant follow-u…
Compliance block
Mortgage website compliance explained: NMLS ID display, Equal Housing Opportunity, state licence lines, trigge…
Help desk
Blog & SEO content: questions and answers
01How often should a loan officer blog?
Consistency beats volume. Two useful, well-sourced posts a month is a solid pace for most loan officers; teams and branches often do four.
02Who writes the posts?
Our writers, using your market, programs and voice. You approve topics each quarter and can edit any draft.
03Is the content AI-generated?
We use research tools, but every post is planned, fact-checked and edited by a person, with sources and dates for every number.
04Will blog posts get me leads?
Posts mostly build trust and visibility over time. Each one links to the right calculator, funnel or application, so readers who are ready can act.
05Can I share posts on social media?
Yes. Each post comes with a short caption and an email blurb you can send to your database.
06Do you write about rates?
We write about rate trends using published data with dates, never predictions or promises.
07Can I add more posts?
Yes, the content pack add-on adds four posts a month.
08Is the content mine?
Yes. Posts written for you are yours to keep.
Blog & SEO content, done for you.
Pick a design and plan; blog & seo content comes set up and branded on launch day.
