<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Mortgage Website Shop blog</title><link>https://mortgagewebsiteshop.com/blog/</link><atom:link href="https://mortgagewebsiteshop.com/blog/rss.xml" rel="self" type="application/rss+xml"/><description>Mortgage marketing guides for loan officers.</description><language>en-us</language><lastBuildDate>Mon, 19 Oct 2026 00:00:00 GMT</lastBuildDate><item><title>Rate moves and refinance waves: how to prepare your LO website</title><link>https://mortgagewebsiteshop.com/blog/refinance-wave-website-prep/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/refinance-wave-website-prep/</guid><description>Refinance marketing for loan officers: what a decade of Freddie Mac PMMS data shows, and how to prepare your site for the next refi wave.</description><pubDate>Sun, 18 Oct 2026 00:00:00 GMT</pubDate><category>pricing-and-planning</category><dc:creator>Ines Calloway</dc:creator></item><item><title>Schema markup for mortgage websites: a practical guide</title><link>https://mortgagewebsiteshop.com/blog/schema-markup-mortgage-websites/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/schema-markup-mortgage-websites/</guid><description>Schema markup for loan officer websites: which JSON-LD types to use, a working example, how entities connect, and mistakes to avoid.</description><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><category>seo-aeo-geo</category><dc:creator>Marcus Okafor</dc:creator></item><item><title>Template vs custom mortgage website: which should a loan officer choose?</title><link>https://mortgagewebsiteshop.com/blog/template-vs-custom-mortgage-website/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/template-vs-custom-mortgage-website/</guid><description>Template vs custom mortgage website: cost, time to launch, flexibility, risk and SEO compared, with published price ranges.</description><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate><category>design-and-conversion</category><dc:creator>Ines Calloway</dc:creator></item><item><title>Why mortgage website speed matters (and how to measure it)</title><link>https://mortgagewebsiteshop.com/blog/mortgage-website-speed/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/mortgage-website-speed/</guid><description>Mortgage website speed: what slow pages cost, Core Web Vitals thresholds, how to test with PageSpeed Insights, and what makes sites fast.</description><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><category>design-and-conversion</category><dc:creator>Marcus Okafor</dc:creator></item><item><title>Mortgage SEO, AEO and GEO: getting found in Google and AI answers</title><link>https://mortgagewebsiteshop.com/blog/mortgage-seo-aeo-geo-guide/</link><guid 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what they can and can't do</title><link>https://mortgagewebsiteshop.com/blog/ai-receptionist-for-loan-officers/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/ai-receptionist-for-loan-officers/</guid><description>An honest guide to AI receptionists for loan officers: what they answer, what they must never say, consent rules, costs and hand-offs.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate><category>ai-engine</category><dc:creator>Dana Whitfield</dc:creator></item><item><title>What every mortgage website must show: a compliance checklist</title><link>https://mortgagewebsiteshop.com/blog/mortgage-website-compliance-checklist/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/mortgage-website-compliance-checklist/</guid><description>A mortgage website compliance checklist: NMLS ID display, Equal Housing Opportunity, licensing lines, trigger terms, privacy and accessibility.</description><pubDate>Thu, 08 Oct 2026 00:00:00 GMT</pubDate><category>compliance</category><dc:creator>Ines Calloway</dc:creator></item><item><title>How much does a loan officer website cost in 2026?</title><link>https://mortgagewebsiteshop.com/blog/loan-officer-website-cost/</link><guid isPermaLink="true">https://mortgagewebsiteshop.com/blog/loan-officer-website-cost/</guid><description>Loan officer website cost in 2026: DIY builders, mortgage platforms, CRM bundles, freelancers, agencies and done-for-you shops, with sourced prices.</description><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><category>pricing-and-planning</category><dc:creator>Ines Calloway</dc:creator></item></channel></rss>